A Flexible Showroom
Avoid Obvious provided architectural design for mahna mahna, a fashion company specializing in renting high-end clothes, shoes, and accessories to stylists and celebrities. They carry over 100,000 items in 10 showrooms around the world. Their Soho location is their first showroom in North America. Avoid Obvious designed and curated all furniture to allowed for flexible usage, including daily rental, VIP visit, photo-shooting, temporary storage and party event. In a 1,000 sq ft showroom, we designed and built 7 sets of flexible furniture that allow multiple functions and expansion over time.
Design Team: Vicky Chan, Adrian Lo, Yuying Lee (Intern)
Lighting Designer: Ethan Lin from CosmoC Design
Neon Sign Designer: Amy Chien from Hsin Factory
Photographer: Johnatha Hokklo (Images of mannequin, shoes shelving, VIP interior and overview of clothes)
Millwork: ERA Interiors
Electrical work: Control Electric
Plumbing work: City Suburban
LED lighting: Juno Lighting Group
Changing Room: Doug Werner
Wall-mounted Shelving: ISS Design
Publication: