Mahna Mahna, clothes, retail design, wood interior, vintage, soho, pop-up, interior-design

Mahna Mahna

Retail, Soho, New York City

A Flexible Showroom

Avoid Obvious provided architectural design for mahna mahna, a fashion company specializing in renting high-end clothes, shoes, and accessories to stylists and celebrities. They carry over 100,000 items in 10 showrooms around the world. Their Soho location is their first showroom in North America. Avoid Obvious designed and curated all furniture to allowed for flexible usage, including daily rental, VIP visit, photo-shooting, temporary storage and party event. In a 1,000 sq ft showroom, we designed and built 7 sets of flexible furniture that allow multiple functions and expansion over time.

Design Team: Vicky Chan, Adrian Lo, Yuying Lee (Intern)

Lighting Designer: Ethan Lin from CosmoC Design

Neon Sign Designer: Amy Chien from Hsin Factory

Photographer: Johnatha Hokklo (Images of mannequin, shoes shelving, VIP interior and overview of clothes)

Millwork: ERA Interiors

Electrical work: Control Electric

Plumbing work: City Suburban

LED lighting: Juno Lighting Group

Changing Room: Doug Werner

Wall-mounted Shelving: ISS Design


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