Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping

The Artist Shop

Installation, Retail, Hong Kong

The Artist Shop :: The next generation of experience retail

The Artist Shop is a green retail concept for the next generation. Unlike traditional shops which only focus on sales. The Artist Shop combines customization, manufacturing and sales into the same workflow. It delivers the next generation of experience shopping. Big data collected in the workflow will continue to enhance their final products.

To maintain our goal toward sustainability, 85% of materials used are upcycled wood and recycled plastic grass. Ease of assembly also allows this shop to move and display in multiple locations. Increased mobility further extends the life cycle of our design.

Our shop is detail oriented. We provided design solution from architectural design down to windows display design. The entry canopy is designed with two cutout for photo taking. It serves as a visual connection to the shop as well as a live advertising wall. Instead of making a promotional video, it is more interactive to show the live demonstration of chocolate customization. The toy train that runs through the shop was also designed to run through the hidden work area as if they are entering a tunnel. The big concept and small details are all designed cohesively to convey a single branding for the Artist.

 

This shop is a continuation of our previous pop-up project for The Artist

Check out our Wanda Pavilion that continues on the same concept to combine factory, design house and shops into the same building.

Concept:

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping

 

the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping
the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping
the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping

Design Iterations:

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping

Construction Documents:

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, experience shopping

Construction Details

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping

Reclaimed wood

Shop at Harbor City:

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, experience shopping

Harbor City Aerial

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall

Mobile Setup

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, experience shopping

The Artist World

 

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, experience shopping

Customization Photo Booth

the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping
Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, experience shopping

Photo Booth bridging physical and virtual display.

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, experience shopping

Reclaimed wood

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, experience shopping

Photobooth with box display.

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping

Customization Stations

 

Mr the Artist, Avoid Obvious, retail, shop, chocolate, architecture, exhibition, green, upcycled, recycled, sustainable, next generation, chocolatier, Hong Kong, Mall, Experience Shopping

The Artist Shop

Same Shop moved to Mira:

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Same Shop moved to Shun Tak Center
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Team Credit:

Client: Mr The Artist – Benjamin Cox, Olivier Gilson

Architect: Avoid Obvious Architects – Vicky Chan, Krystal Lung, Ava Chow

Lighting Adviser: ComosC Design (沁弦國際設計有限公司)

Branding + Graphic: Go Public Mediaworks Limited

General Contractor: Benchmark Design & Exhibition LTD